July 31, 2008marketing

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Paramounts are back

Schwinn will be reviving the Paramount line of bikes this fall. The only one of interest to me is the Reynolds 953 steel paramount that will be made in Waterford, WI. Waterford was a spin off of Schwinn before it was sold off and was the shop that made most of the steel Paramounts that you see on the road today (well maybe yesterday). Here is the info from CyclingNews:

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